I’m Just Not That Into You

I’ve seen a fair amount of debate over Google+ lately.  The media has debated growth numbers, stickiness, and whether or not Google has the fortitude to stick this one out and make an impact. Frankly, I don’t care. No, really.  I don’t care because it’s not a winner takes all competition.  There is room for [...]

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Using LinkedIn for Lead Generation

The following is an adaptation from an article I wrote recently for the Sage Channel Marketing Newsletter. With over 100 million registered members, LinkedIn is the largest professional social network. Sure, it is true that Facebook is approaching 800 million registered users (wow!) but they are not specifically focused on the business professional. This gives [...]

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Real Time is Not Just for Twitter

We are live from the show floor this week at Sage Summit. Beyond just being an amazing event, a detail caught my eye almost immediately upon arriving. There are RFID readers littered throughout the show floor and halls. Their purpose and use is, quite frankly, pretty cool. Any attendee at Sage Summit can go to [...]

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All Aboard!

Do you think the Space Shuttle astronauts shout, “All aboard!” just before blasting off into space? It’s doubtful but I thought I’d throw it out there. While the space shuttle doesn’t hold 3,000 people, the Smithsonian National Air and Space Museum does! On Wednesday, July 13th, Sage is hosting an exclusive “Night at the Museum” [...]

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Ride the Wave

It’s hard to capture the excitement of a live event if the people you are trying to talk to are not there. The palpable excitement in the air is something we can all recollect from our favorite show, concert or other live event. Business conferences are no different. You are exposed to a varied set [...]

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