Social Media Marketing and Related Interests
From the category archives:
There is nothing easy about tying your online and offline marketing tactics together. Do you *really* know that the most recent PPC campaign resulted in those additional real world sales calls? If you are smart about how you track your metrics then the answer should be, “Absolutely.”
Here’s a recent article from Search Engine Watch that should help to spark a few ideas around tracking your offline and online conversions.
One of the more common speeches that I give focuses on the overall internet marketing mix. Taken in bite size chunks, it is easy to read up on and master any particular piece of the puzzle.
Want to become an email marketing expert? No problem.
Need to start a pay-per-click advertising campaign? Easy.
Looking to create a cool microsite for a new product? Done.
When you start pulling all of the pieces together things tend to get complicated. How do you make sure that all of your efforts are working in concert and that your overall spend is being put to good use? I use a pyramid analogy to demonstrate the basic building blocks required to successfully execute on an internet marketing plan.
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Lets look at each one of the pieces and how they all stack up together:
Click to continue…
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As of this week I am now a guest blogger on SearchEngineExperts.com. This site is run by the well-respected eCommerce recruiter, Harry Joiner, and is primarily focused on SEO/SEM related news. Expect the posts here to continue as they have before. I will always let you know when there is a new post up on [...]
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UPDATE: Since posting this article Google has updated their terms of service for the Google Chrome product. Still not entirely consumer friendly it is *much* better than the original and even carries a Google apology along with the terms of service amendment. Is it just me or does that new model car on the road [...]
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A review of visual search engines and their implications on your search engine optimization efforts…
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